Storytelling Architecture + Strategy Development
We help brands get smart about the stories they tell, ensuring purposeful narratives that support brand vision, community, and culture. We work directly with founders and Senior Leadership teams to develop strategic storytelling architecture that pairs framework with creative, and provides own-able franchises to foster consistent, equity building storytelling.
Wknd Nation: Storytelling Architecture + Content Franchise Development
To amplify brand positioning refinement, Wknd Nation sought to establish clear, purposeful storytelling and own-able content franchises that could be implemented across owned, earned, and paid platforms, reinforcing the brand values and story.
Founder ideation sessions, brand clarity work, storytelling pillar development, content franchise development
Club Monaco: Content Strategy Development
To modernize the 35 year-old legacy brand, we reimagined Club Monaco’s long-standing approach to content development and distribution through the lens of a nimble and organic DTC. We created a proprietary content matrix to diversify creative output and create an engaging customer experience across each brand touchpoint.
C-Suite ideation sessions, content matrix development, storytelling pillar development, content franchise development