Points of View is a social-first, culturally relevant brand development and marketing consultancy.

We partner with brands to craft authentic, values-driven strategies that drive share of culture. We believe in taking an integrated approach to brand development, aligning brand ethos and supporting strategy with cultural and market climate, considering the ways in which every decision - whether internally or externally facing - affect brand perception.

We leverage each channel of brand marketing as a strategic extension of brand storytelling to amplify values, build equity, generate awareness, and foster community - from content and campaigns, influencer marketing, social media, to events and experiences, partnerships, pop-ups, and more.

We believe in the power of diverse perspectives and different points of view, and champion creative storytelling anchored in cultural conversations to create meaningful connection and community, bring humanness to the brands we work with, and allow each customer to see a reflection of themselves in the brand.

We also know what we don’t know, and which experiences are ours to share. When it comes to what we don’t know, we have a wide network of talented collaborators and advisors who work with us and our brands to approach nuanced storytelling in an authentic way.

Sound like something you can get behind? Let’s chat!

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About the Founder

Hey there! I’m a brand marketing strategist who is passionate about strengthening brands through a modern approach to brand development. I believe in the power of storytelling that champions authentic, values-driven narratives and places a unique focus on building brand relevance and establishing share of culture - whether expressed through content creation, influencer marketing, events and experiences, partnerships and pop-ups, or creative experiential marketing.

I am a collaborative and trusted partner with a proven track record of driving cross-functional inclusion and alignment throughout the strategic and creative process.

As a creative brand marketer with Executive level leadership experience and over 12 years at global organizations like Club Monaco, Ralph Lauren, and Salvatore Ferragamo, I bring with me an expertise in brand development and possess a deep understanding of brand positioning, cultural nuances, and how to help brands successfully show up in today’s world.

I currently live in New York, but you’ll often find me soaking up inspiration and meeting new people in new cities across the globe.


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What People Are Saying

 

“To figure out what this looks like in the 21st century, the 33-year-old brand is borrowing from the playbook of today’s startups, which have come up with creative ways to get customers into stores. Over the last three years, Kerri Clark, Club Monaco’s Head of Brand Marketing, has been tinkering with a little experiment: What if an established brand like Club Monaco remade itself in the image of a fledgling company?”

— Elizabeth Segran, Fast Company

“Kerri is a talented marketer and creative leader who flawlessly blends the more technical aspects of marketing with the soft hand and special skills required of a creative brand leader. She is extremely tuned into the market, industry, and cultural conversations and makes all decisions with business acumen and skill.”

— Robin Reetz, Club Monaco

“Since December, Club Monaco has rotated three pop-ups through its flagship store on New York City’s Fifth Avenue. Each pop-up shop lasts for three to four months and sells products from small companies not typically found in Club Monaco stores, like Mexican perfumery Coqui Coqui, home goods maker Diptyque Paris and The Buff, which makes customizable oils for skin, hair and nails. The idea behind these pop-ups is to offer people not just new products, but personalized experiences.”

— Ilyse Liffreing, Digiday