Events + Experiences
We approach events and experiences as strategic extensions of brand storytelling that amplify values, build equity, generate awareness, and foster community. We believe in creating compelling, culturally relevant brand narratives through events and experiences, creating organic opportunities for brands to participate in important conversations, story tell around brand pillars, establish cultural relevance, create social currency, and ultimately establish desirability.
Citizens of Humanity
VIP Performance
To celebrate the anniversary of their global flagship opening, Club Monaco co-hosted a private VIP performance and afterparty with Sean Lennon and Citizens of Humanity.
Creative concepting, event production, guest list curation, PR, content creation
Club Monaco Fall 2015 NYFW Presentation
As part of a strategic reposition to elevate the brand, Club Monaco hosted a presentation of their Fall 2015 Collection to VIPs, editors, and influencers during NYFW at a private townhouse on the Upper East Side.
Creative concepting, casting, event production, strategic partnerships, guest list curation, PR, supporting content creation
Club Monaco Bloor Street Market
From the start, Club Monaco has always been a place of discovery and community (must have something to do with those friendly Canadian roots). To pay homage to that foundation, Club Monaco a curated summer-long neighborhood market at their Toronto flagship, bringing together the best local food, coffee, and cocktails that Toronto has to offer.
Creative concepting, production, strategic partnerships, content creation
Club Monaco Fall 2016 Presentation
As part of a strategic reposition to elevate the brand, Club Monaco hosted a presentation of their Fall 2016 Collection to VIPs, editors, and influencers during NYFW at the iconic Grand Central Station.
Creative concepting, casting, event production, strategic partnerships, guest list curation, PR, supporting content creation
Club Monaco Spring 2017 NYFW Presentation
As part of a strategic reposition to elevate the brand, Club Monaco hosted a presentation of their Spring 2017 Collection to VIPs, editors, and influencers during NYFW at their 5th Avenue global flagship.
Creative concepting, casting, event production, guest list curation, PR, supporting content creation
Club Monaco Spring 2018 NYFW Activation
To foster engagement with customers and encourage social sharing during NYFW, Club Monaco concepted a limited-time interactive installation at their global flagship on 5th Avenue, providing customers with social currency in support of their Spring 2018 collection.
Creative concepting, production, PR, guest list curation, content creation, influencer amplification
Drew Barrymore Book Launch
In support of Club Monaco’s ongoing partnership with iconic New York bookshop, The Strand, the brand hosted a VIP book signing with brand friend Drew Barrymore’s retrospective, Wildflower.
Event production, strategic partnership management, guest list curation
Club Monaco and Tonal Journal Present: Womxn of Color In Music
In support of Club Monaco’s belief in the importance of celebrating individuality and building a diverse community, the brand partnered with TONAL Journal to host a conversation that explores what it means to navigate the music industry as a woman of color - from differences in experience to using a unique cultural perspective to guide your career. Led by Zarna Surti and featuring Jamie Dominguez, Nat Guevara, Tanya Vialva-Duke, and Ramya Velury
Creative concepting, narrative, panelist curation, event production
Club Monaco Valentine’s Day Activation
To stimulate traffic, foster engagement with customers, and encourage social sharing, Club Monaco concepted a limited-time interactive floral installation at their global flagship on 5th Avenue, providing customers with social currency for content sharing.
Creative concepting, production, supporting content creation
Garance Doré
VIP Dinner
As part of an ongoing partnership, Club Monaco and Garance Doré, hosted a VIP dinner in London to support the launch of her book, Love Style Life.
Strategic partnership development, event production, guest list curation
Bumble Bizz Speed Mentoring
Staying true to the entrepreneurial spirit Club Monaco was founded on, the brand partnered with Bumble Bizz to host a speed mentoring experience for their friends and followers. Mentors included Sarah Larson Levey of Y7, Elyse Fox of Sad Girls Club, Whitney Tingle of Sakara Life, Olivia Perez of Friend of a Friend, Theresa + Corinna Williams of Celsious, and Eda Levenson of Lady Fancy Nails.
Strategic partnership development, talent curation, event production
Bumble BFF Friendsgiving
In celebration of community, Club Monaco and Bumble BFF co-hosted an intimate friendsgiving dinner at the Hoxton Hotel.
Strategic partnership development, guest list curation, event production, supporting content creation
Rashida Jones in Conversation with Garance Doré
As part of an ongoing partnership, Garance Doré, hosted a conversation with friend and actress Rashida Jones at Club Monaco’s Los Angeles flagship in support of her book, Love Style Life.
Strategic partnership development, talent curation, event production
RECESS x Obé Wellness Wednesday Series
In support of their on-going pop-up and launch of Club Monaco’s activewear collection, Club Monaco and RECESS hosted a series of wellness Wednesday activations, collaborating with like-minded partners Megan Roup, Obé, Daily Harvest, and Health Ade.
Strategic partnership development, talent curation, event production, supporting social content.
The Wellness Generation: A Conversation with RECESS, MNDFL, Obé, and Sophia Roe
In support of their on-going pop-up, Club Monaco and RECESS hosted a panel conversation centered around modern wellness, featuring MNDFL founder Ellie Burrows Gluck, chef Sophia Roe, RECESS founder Jackie Stauffer, and Obé co-founder Mark Mullet.
Strategic partnership development, guest list curation, event production, supporting content creation