Campaign + Content Development
Narrative-driven, creative storytelling anchored in cultural conversations that creates authentic, meaningful connection and community, brings humanness to the brand, and allows customers to see a reflection of themselves in the content.
We Are Women
Club Monaco International Women’s Day Campaign, 2021
In collaboration with the women of @jacobjonasthecompany , we created an original performance piece that expresses and celebrates the ever-changing range of experiences, emotions, hopes, and dreams - the rich and multidimensional experience of being a woman.
Creative concepting, narrative, script, creative direction, talent casting in partnership with Jacob Jonas The Company
Juneteenth
Club Monaco Juneteenth Audio Essay, 2021
In recognition and celebration of Juneteenth, @marjon_carlos shares with us her memories of growing up honoring Juneteenth in Dallas, Texas in an audio essay retrospective.
Creative concepting in partnership with Marjon Carlos
Mother’s Day
Club Monaco Mother’s Day Campaign, 2021
This Mother's Day, we celebrate and explore the complex, ever-changing, and deeply personal role of "mother" through friends of the brand @jaycina, @greceghanem, @charisseaznar and their families.
Creative concepting, narrative, creative direction, talent casting
@jaycina
@greceghanem
@jaycina
@greceghanem
@kaiaventdeleon
@charisseaznar
@jaycina
@charisseaznar
@jaycina
@greceghanem
@jaycina
@greceghanem
@greceghanem
@kaiaventdeleon
What Moves You
Club Monaco Signature Everywear Social + Influencer Marketing Campaign, 2021
Our new Signature Everywear collection is for the artists, the athletes, the dancers, the doers, and everyone in between. Join us as we meet with a few of our friends to discuss what moves them.
Creative concepting, narrative, talent casting
Pro-BMX Athlete, Chad Douglas, for Club Monaco
@chaddouglas_
@cyrus_nfm
@wheelyrainbow
@cyrus_nfm
@wheelyrainbow
@eryn__danielle
@eryn__danielle
@wheelyrainbow
@miketyus
@miketyus
@chaddouglas_
@eryn__danielle
The Many Sides of Pride
Club Monaco Pride Campaign, 2021
To celebrate #PrideMonth we’ve partnered with photographer, @terrytsiolis, and a few friends to explore the many ways in which people express identity and celebrate their nuanced experiences – the many sides of Pride.
Creative concepting, narrative, creative direction, talent casting
@brindanotbrenda
@seoulcialite
@austingood1
@kiacooks
@thedragonsisters
@austingood1
@brindanotbrenda
@therealtraceyafrica
@isabelvsandoval
@beverlyglenncopeland
Love Stories
Club Monaco Valentine’s Day Campaign, 2020
When it comes to love, we all have a story to tell. From romantic relationships to friends who feel like soulmates, we’re exploring love, connection, and community with a few of our favorites.
Creative concepting, narrative, creative direction, talent casting
With Pride
Club Monaco Pride Campaign, 2020
This Pride was not the month we expected, but it’s the one we needed. We’ve seen communities across the globe come together on behalf of equality and justice, transforming everyday people into powerful voices and leaders. In celebration, we think about this sentiment and about the leaders who have led with pride since the beginning - from Marsha P. Johnson and the early leaders of the Stonewall Riots to the organizers from BIPOC communities behind our modern movements. We champion all who move forward with pride. We’ve partnered with a few friends to explore what Pride means to them, what they’ve learned from the generations before us, how they’re continuing the fight today, and their hopes for sustained change and activism in the next generation.
Creative concepting, narrative, creative direction, talent casting
Father’s Day
Club Monaco Father’s Day Campaign, 2021
This Father’s Day, we were inspired by the fathers and father figures in our lives who help to share and mold the people we become. Those who guide us, stand up for what’s right, and create the space for us to be ourselves. We sat down with a few friends of Club to talk about the influential men in their lives and how they’ve helped shape who they are today.
Creative concepting, narrative, creative direction
Photography + casting: @christopheraznar
Black History Month
Club Monaco Honors Black History Month, 2021
This year, we’re honoring Black History Month by joining with creators and artists to explore the importance of inspiration, self-expression, community, and culture.
Creative concepting, narrative, creative direction, talent casting
@cas_amandaa
@malikesidibe
@nicolavassellgallery
@malikesidibe
@cas_amandaa
@nicolavassellgallery
@cas_amandaa
@malikesidibe
Creating A Way For Me
Club Monaco and Cori Maass for International Women’s Day, 2020
Today, more than ever, we recognize and thank women everywhere for the work they’ve done to pave the way for one another. As a symbol of our gratitude and a celebration of the power in community, we’ve joined forces with LA-based artist @corimaass on a commissioned piece of artwork that speaks to those who have come before us and sheds a hopeful light on what the future holds. To all of the women who have and continue to inspire us, we thank you.
Creative concepting and narrative in partnership with @corimaas
35th Anniversary
Club Monaco 35th Anniversary Campaign, 2020
As we enter our mid-thirties, we can’t help but reflect on where we’ve been and the influences that have shaped us along the way. While we’ve certainly evolved and grown throughout the years, the things we’ve always valued—a strong sense of self, connection, community, and a spirited energy—remain the same. Follow along as we celebrate our roots and explore the modern expression of who Club is today.
Creative concepting, narrative, creative direction, talent casting
@virginiasin__
@lailacooks
@virginiasin__
@lailacooks
@virginiasin__
@marjon_carlos
@virginiasin__
@marjon_carlos
@lailacooks
@marjon_carlos
What The World Needs Now Is Us
Club Monaco International Women’s Day, 2019
Women are a key driving force and source of inspiration for Club Monaco—both on our teams and as our customers. Since the beginning, we've believed that the advancement of women leads to the best in all of us. To celebrate #internationalwomensday, we’ve joined forces with @yrsadaleyward on an exclusive piece celebrating the voices of women everywhere, and we want your help amplifying those voices. For every like and share of this post that includes #CMForWomen @clubmonaco, we're committing $1 to @womenforwomen—an organization dedicated to improving the lives and livelihood of women around the globe.
Creative concepting and narrative in partnership with @yrsadaleyward
