Partnerships + Pop-Ups
We approach strategic partnerships and pop-ups as platforms to communicate and amplify brand values. We believe that the right partnerships can create compelling expressions of culturally relevant brand narratives, build brand equity, generate awareness, and create desirability in the mind of the consumer.
The Ordinary
Pop-Up
Integral to Club Monaco’s DNA is an entrepreneurial spirit with roots in retail innovation. Partnering with fellow Canadian brand, The Ordinary, Club Monaco continued this legacy, launching pop-ups across their North American flagships. This partnership celebrated the brands’ shared belief in the power of essentials, rooted in quality and integrity, brought to life with an entrepreneurial spirit
Strategic partnership development, creative concepting, production, supporting creative content, programming
Diptyque Southampton
Pop-Up
From the start, Club Monaco was known as a destination for discovery, bringing interesting people, brands, and experiences into their retail spaces. To story tell around this brand pillar and continue this legacy, Club Monaco partnered with legendary French perfumery, Diptyque, on a summer pop-up in Club Monaco’s Southampton shop.
Strategic partnership development, creative concepting, production, supporting creative content, programming
Tonne Goodman Conversation Series
Known as a destination for sophisticated, elevated essentials, Club Monaco has always been a go-to for those in the fashion “know.” Club Monaco joined long time brand friend Tonne Goodman in launching her latest book, Point of View, hosting a series of conversations about defining style in New York and Los Angeles.
Strategic partnership development, creative concepting, production, supporting creative content, programming
Gurney’s Resorts
In continuing to build out the narrative of Club Monaco’s entrepreneurial spirit, the brand partnered with Gurney’s Resorts creating custom uniforms for their staff and hosting on-site popups across Gurney’s Resorts locations.
Strategic partnership development, creative concepting, production, supporting creative content, programming
The Buff Pop-Up
In continuing to build out the narrative of Club Monaco’s entrepreneurial spirit and belief in creating interesting, personalized experiences for their customers, Club Monaco partnered with customizable skincare brand, The Buff, on a pop-up at their 5th Avenue Flagship.
Strategic partnership development, creative concepting, production, programming, supporting creative content
RECESS Pop-Up
As part of Club Monaco’s rotating pop-up series, the brand partnered with RECESS, hosting a pop-up and supporting programming at their 5th Avenue flagship, supported by influencer previews, customer events, and activations with likeminded partners such as Megan Roup, Obé, Daily Harvest, and Health Ade.
Strategic partnership development, creative concepting, programming, production, supporting creative content
The Macallan Experience
To build upon their innately rich customer experience, Club Monaco partnered with The Macallan on an exclusive experiential program at their New York City and Toronto Flagships.
Strategic partnership development, programming, event production, supporting creative content
Soho House North America
Club Monaco partnered with private members club, Soho House, bringing members inside access to events, experiences, product launches, and more.
Strategic partnership development, programming, event production, supporting creative content