Experiential Media + Advertising
We meet customers where they are - whether that means wildposting during the wee hours of the morning in the coolest NYC neighborhoods, stealthily projecting video onto buildings in Brooklyn, or low-key hand-painting murals on the corner of your local bodega. We believe in showing up in unexpected ways and places, engaging with the customer in new and interesting ways that affirm our relevance.
MAISON Wildposting
Brand Awareness Campaign
To generate top of funnel brand awareness, members club, MAISON, engaged in a “downtown” style wildposting campaign in the neighborhood it calls home - New York City’s Upper East Side.
Strategy, creative concepting, production in partnership with @kaizencreativenyc
Club Monaco Summer 2020
NYC Takeover
Brand Awareness Campaign
To generate top of funnel brand awareness around Club Monaco’s Summer 2020 collection and new 5th Avenue store opening, the brand engaged in a NYC takeover, in neighborhoods and areas in proximity to their newest location.
Strategy, creative concepting, production
Club Monaco Fall 2018 NYFW
Brand Awareness Campaign
To generate top of funnel brand awareness around Club Monaco’s Fall 2018 Collection, inspired by the communities of New York City, the brand engaged in a NYC and Brooklyn takeover.
Strategy, creative concepting, production
Club Monaco Spring 2018
NYFW Takeover
Brand Awareness Campaign
To generate top of funnel brand awareness and engagement around Club Monaco’s Spring collection and new 5th Avenue store opening, the brand engaged in an interactive NYC takeover, leveraging a first of it’s kind reflective out of home campaign to allow consumers to see themselves in the advertisements.
Strategy, creative concepting, production
Club Monaco Fall 2018
NYFW Digital Installation
To generate top of funnel brand awareness and engagement around Club Monaco’s Fall 2018 collection, the brand partnered with visual design studio Kim Klein on an interactive digital installation that lived in the windows of their Soho store location. The installation incorporated the brand’s campaign video - inspired by the real people of New York City - and integrated a live feed of passersby, quite literally allowing people to see themselves in the campaign.
Strategy, creative concepting, production