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The Macallan Experience

2017-2019

Strategic partnership development, programming, event production, supporting creative content

To build upon their innately rich customer experience, Club Monaco partnered with The Macallan on an exclusive experiential program at their New York City and Toronto Flagships.

Guests visiting the NYC and Toronto flagships were invited to experience a speakeasy-style Macallan bar, complete with a guiding tasting experience hosted by a trained associate. The launch of the partnership was supported by a launch event in each city in partnership with The Macallan and local music artists.