Brand Development + Positioning
Social-first, culturally relevant brand development that focuses on authentic, values-driven strategies and ensures share of culture. We believe in taking an integrated approach to brand development, aligning brand ethos and supporting strategy with cultural and market climate, considering each choice made along the way - from casting and campaigns, to internal decision making and company culture, to external communication and presentation of the brand.
Club Monaco: Strategic Brand Repositioning
As Club Monaco approached its 35th Anniversary, the brand embarked on a strategic brand repositioning to honor its roots and develop a modern expression of the brand to appeal to today’s customer.
Brand positioning development, stakeholder focus groups + ideation sessions, brand book development, visual identity + tone development
MAISON: Brand Marketing Strategy
As Upper East Side members club, MAISON, entered its post-launch growth phase, the brand sought to underscore its brand values and bring to life its reason for being with a robust and engaging brand marketing strategy.
Brand marketing strategy development + stakeholder ideation sessions
Wknd Nation: Brand Positioning + Marketing Strategy
As Wknd Nation poised itself for post-launch expansion, the brand sought to solidify and streamline brand identity, brand positioning, and key brand communication pillars to ensure consistent and compelling brand expression across all customer touch points.
Brand clarity work, stakeholder ideation sessions, brand book development, brand marketing strategy