Club Monaco Spring 2018
NYFW Takeover
Brand Awareness Campaign
February 2018
Strategy, creative concepting, production
To generate top of funnel brand awareness and engagement around Club Monaco’s Spring collection and new 5th Avenue store opening, the brand engaged in an interactive NYC takeover, leveraging a first of it’s kind reflective out of home campaign to allow consumers to see themselves in the advertisements.
Photography and installation courtesty of @nprpmedia