Club Monaco Fall 2016 NYFW Presentation
September 2016
Creative concepting, casting, event production, strategic partnerships, guest list curation, PR, supporting content creation
As part of a strategic reposition to elevate the brand, Club Monaco hosted a “see-now, buy-now” presentation of their Fall 2016 Collection to VIPs, editors, and influencers during NYFW at the iconic Grand Central Station.
From the start, Club Monaco has always been a place of discovery and community (again, those friendly Canadian roots) and this Fashion Week presentation was no different. The brand partnered with friends at Gjusta, Rizzoli, La Colombe, Putnam & Putnam, and Milk Bar to bring this experience to life.








































Photographs courtesy of @BFA, @kat_in_nyc, @_janekim