Club Monaco Fall 2015 Collection Presentation
April 2015
Creative concepting, casting, event production, strategic partnerships, guest list curation, PR, supporting content creation
As part of a strategic reposition to elevate the brand, Club Monaco hosted a presentation of their Fall 2015 Collection to VIPs, editors, and influencers at a private townhouse on the Upper East Side. The private home was turned into an immersive experience that allowed guests to step into the world Club Monaco.
Attendees were treated light bites by Mads Refslud, Executive Chef at Acme, custom cocktails by mixologist Soren Krogh of famed Noma in Copenhagen, florals by Putnam & Putnam, and small batch tea from LA-based August Uncommon.
Guests included Hilary Rhoda, Leandra Medine, Kate Foley, Chelsea Leyland, Genevieve Jones, Anya Ziourova, Julie Henderson, and Kate Bock.






























Photographs courtesy of @BFA