Club Monaco Fall 2017 NYFW Presentation
September 2017
Creative concepting, casting, event production, strategic partnerships, guest list curation, PR, supporting content creation
As part of a strategic reposition to elevate the brand, Club Monaco hosted a “see-now, buy-now” presentation of their Fall 2017 Collection to VIPs, editors, and influencers during NYFW on the top floor of 4 WTC. The presentation honored female-identifying thought leaders and innovators, nodding to the brand’s innate entrepreneurial spirit.
In true Club Monaco fashion, brand friends joined the mix, with Instagram famous @Chillhouse creating custom nail designs for the occasion (which were also available to customers at their NYC location for the duration of Fashion Week), while Jessica Koslow’s LA-famous restaurant SQIRL provided guests with complimentary light bites.
















































Photography courtesy of @bfa and @erik.melvin
Video courtesy of @bfa